Resume

CRYSTAL CHIN

A designer whose intuition anticipates lifestyle trends, and has grown strong experience and focus in brand identity, print and packaging, actively translating visual miscellany into an aesthetic culture for brands in fashion, beauty and cosmetics – driven by imagination and intrigued by the opportunity of imperfection.

VARIOUS       DESIGN CONSULTANT     |     PRESENT

MECHANIC SEAMSTRESS

Branding & Marketing Design studio. 360º Marketing Campaigns, Design Direction & Strategy, Concept Development,
Photo Shoot direction for promotional digital marketing content: websites, Facebook, custom Instagram posts (static + motion),
press kits (physical + electronic), E-blasts, and merchandise.

GRADE A DESIGN

Website and Digital Media content, Visual Merchandising, In-Store Environment Merchandising, Direct Mail, Luxury Beauty Packaging, Pitch and Presentation Decks
Clients: Viktor & Rolf, Ralph Lauren, TOM FORD, SK-II

THE O GROUP

Website and Digital Media content, Print Ads, Direct Mail, Production

COTY      DESIGN CONSULTANT     |     JAN 2013 - MAY 2014

Sally Hansen Nail Color and Beauty Tools (US and Global Creative) – concept and design of packaging and visual merchandising for new and current products, logo development, digital design for Sally Hansen website, display and visual merchandising for retailers: Target, CVS, and Walmart, photo shoots for product launches, retouching direction and management (in-house, outsourced).

{Out the Door, parent company of: DuWop Cosmetics, Lola Cosmetics,Twilight Beauty and Simple Beauty}

Design Direction and Brand Management of all four main brands under Out the Door, LLC., primary and secondary packaging, product development, advertisements, visual merchandising displays for major retailers: Sephora, Nordstrom, Shoppers Drug Mart, Beauty Brands, and QVC.

360º Marketing Campaigns (3 per year), photo shoot direction, concept development, product photography, retouching direction and management (in-house, outsourced), budgeting, management of in-House Art Dept., off-site press checks and final approval of goods.

Licensing, Co-Branding & Private Label Cosmetics Experience:
Worked with clients to create private label cosmetics and co-branded capsule collections from concept to market. Organized production and design strategies to suit multiple tiers of retail ranging from prestige to mass market.
Clients: Disney, Summit Entertainment, The Disney Store, Josie Maran, Urban Outfitters, Hot Topic

DESIGN AWARDS

2010 In-HOWSE Design Awards, HOW Magazine, Merit Award
2010 National Paperboard Packaging Competition Gold Award, Packaging
2009 National Paperboard Packaging Competition Award in Excellence, Graphic Design

TODDLES CLOTHING     ART DIRECTOR (FREELANCE)     |     JAN 2005 – DEC 2005

Designed and branded Boys’ and Girls’ segments of a children’s clothing line. Designed seasonal catalogs, logo tees, textile prints, packaging, trim, advertisements, and POP collateral.

ELWOOD CLOTHING CO.     SR. DESIGNER     |     OCT 2003 – AUG 2005

Created and launched Elwood Chicks, Elwood’s womenswear line. Designer for 3 brands: Elwood Mens, Elwood Chicks, and Aesthetics Skateboards. Advertisements, signage, POP, logo tees, trim, packaging, and label stories. Photography, layout, and design of entire seasonal catalogs. CAD design of garment silhouettes and detailed technical packets for all items.

GUESS?, INC.     GRAPHIC DESIGNER     |     OCT 2003 – JAN 2004

Designed graphics for women’s and men’s apparel consistent with sales objectives for each season.

EDUCATION

University of California, Los Angeles ~ BFA, Design | Media Arts

PUBLICATIONS

ELLE magazine, August 2009 photography, ELLE Beauty News
Women’s Wear Daily, August 2009 photography, Beauty News

REFERENCES

Available upon request